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Selling Guide
Selecting
an Agent
Your most important decision when selling
your home is the selection of the person you choose to represent
you.
The job of your Sales Associate is to
support you in selling your home with the best possible terms,
and to aid you through the entire process.
Your Sales Associate will explain the
process of selling a home, and familiarize you with the various
activities, documents and procedures that you will experience
throughout the transaction.
Tips For Selecting an Agent
Your Real Estate Professional should be:
Aware of the complicated local and state
requirements affecting your transaction.
Effective in multi-party, face-to-face negotiations.
Highly-trained, with access to programs for continued learning
and additional certifications.
Resourceful in attracting the largest possible pool of potential
buyers.
Knowledgeable in the technology resources that facilitate the
transaction.
Assisted by a fully-staffed marketing department.
Supported by professional legal counsel.
Developing a Marketing Strategy
In order to sell your home quickly and
on with the best possible terms, it's necessary to prepare your
home for the market. This process includes:
Deciding
when to put your home on the market.
Establishing a strategic price based on recent comparable sales,
local market conditions and your motivation to sell.
Estimating
probable net proceeds.
Advising you on how to make your home more appealing to potential
buyers.
Marketing Your Property
Ordering a "FOR SALE" sign to
be placed prominently on your property.
Installing a lock box to make it easy for agents to show your
home.
Submitting your home to the regional Multiple Listing Service
for immediate exposure to the real estate community.
Arranging Sales Associates in the area to tour the home.
Developing a flyer/brochure highlighting the features and benefits
of your home.
Promoting your home at the appropriate Association(s) of Realtors'
for maximum exposure to other cooperating agents.
Holding open houses when appropriate.
Contacting your neighbors to promote the property.
Advertising your property on our regular office schedule meetings.
Featuring your property on our web site and REALTOR.com.
Asking clients and colleagues if they know of possible buyers.
Managing the Transaction
You'll appreciate having a strong advocate
on your side during the transaction!
Negotiating the Offer
Your Sales Associate will immediately
present and explain all offers to you. You will be able to accept,
reject, or counter any offer presented. During the negotiation
process, your Associate will leverage their experience and skills
to advocate your interests:
Reviewing
the contract and obligations before you sign.
Explaining how contingencies and release clauses work.
Protecting you from signing a "blank check" for unknown
problems or repairs.
Defining legal disclosure requirements.
Orchestrate the offer process for "back-up" offers,
if necessary.
Throughout the negotiation, your Sales
Associate will provide you with a professional, objective point
of view; but the final decision of accepting an offer is yours.
After
the Offer is Accepted
Once an offer is accepted, your Sales Associate will manage all
the details to make the process as stress-free and efficient as
possible:
Staying in contact with the buyer's agent
to ensure a smooth escrow.
Following up on the progress of the buyer's loan.
Monitoring all contingency removal deadlines.
Assisting you if a conflict with the buyer arises.
Finalizing and Closing the Transaction
Finalizing the process includes reviewing
all closing documents and ensuring both parties have copies. When
the transaction has closed, your Sales Associate will deliver
the closing check to you and the keys to the new owner.
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